Strategy. Creativity. Connection.

Modern, collaborative brand marketing built on executive-level experience across hospitality, gaming, and entertainment.

WHO WE ARE

A collective approach to brand leadership

About DSK Brand Collective

Strategic marketing that drives measurable growth

We deliver strategic brand marketing and leadership that helps public and private equity organizations strengthen market presence. With executive-level experience across brand, media, and marketing transformation, we clarify positioning, elevate visibility, and translate strategy into results — from campaign development and creative direction to social, communications, promotions, and customer experience.

About Diane Spiers

A hands-on, business-first operator

Diane brings deep experience in branding, repositioning, go-to-market strategy, and high-impact campaigns that support growth, valuation, and long-term brand equity — aligning marketing with revenue goals, guest experience, and leadership priorities. Known for building high-performing teams and executing with precision in fast-paced, performance-driven environments.

Casino, Hospitality & Entertainment

Areas of expertise

Resort & Loyalty – regional, national, and destination gaming brands.

Entertainment marketing — showrooms, venues, live events, and large-scale attractions.

Brand strategy & rebranding — partnerships, promotions, experiential and signature events.

Communications strategy — brand awareness, internal and external comms, social media, storytelling, reputation management, and crisis PR

Advertising leadership — in-house agency development, creative direction, media management.

Digital & product launches — mobile apps, iGaming platforms, sportsbook experiences.

Brand Growth & Transformation

Selected results

From resort rebrands and turnarounds to major capital projects and acquisitions — work spanning 18 casino resort rebrands, high-profile partnerships, and integrated campaigns built to move brand perception and business results.

60% → 90%

Brand awareness growth for a major casino resort

9th → 2nd

Market rank improvement, destination casino resort

7th → 2nd

Atlantic City resort’s post-bankruptcy rebrand

18

Casino resort rebrands led or supported

Built and led an in-house agency, reducing costs while delivering brand-consistent campaigns.
Developed partnerships across entertainment, dining, nightlife, wellness, retail, and destination lifestyle brands.
Supported turnarounds and integrations across multiple casino resort and hospitality properties.

event strategy

Signature experiences

Memorable events that generate attention, deepen guest engagement, and support business goals across resorts, casinos, hospitality, and entertainment environments — integrated across advertising, PR, social, partnerships, and on-property execution.

Grand openings, relaunches, ribbon cuttings, and major brand moments, topping off events
Themed festivals, seasonal celebrations, and entertainment weekends
High-profile PR events, including building implosions and media-driven spectacles
Database events, loyalty activations, VIP receptions, and guest-retention programs
Community activations and large-scale promotional programs

Digital, Gaming & Loyalty

Digital Product Launches

Loyalty clubs & rewards platforms

Mobile Apps

iGaming & social casino products

Retail sportsbook launches

Let’s Build What’s Next

Launching a destination.
Refreshing a resort. Strengthening loyalty.

We bring strategic focus, hands-on leadership, and a track record of creating marketing programs that deliver momentum.

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